hum. · for the first 1,000 meals Vol. 01 — Solids, gently

The quiet rhythm
of feeding.

A weekly companion for your baby's first foods. Built around the New Zealand allergen protocol, paced to where your baby actually is — not a calendar week, not a stage label.

Request beta access → See how a week works
Made in Aotearoa · New Zealand
NZ Ministry of Health · ASCIA NZ · Plunket well-child programme Guidance only — not medical advice
The promise
Library, meet guide.
Other apps tell you what's possible. hum. tells you what's for breakfast — and why your baby is ready for it.

Most apps are a library. hum. is a guide. We built it the way a calm Plunket nurse talks to you — confident without being preachy, gentle without being saccharine. It holds the safety rails so you can pay attention to your baby instead of your spreadsheet.

How a week works

Four quiet steps, repeated weekly.

No marathon onboarding. No daily streak guilt. Each week, hum. builds a small plan around where your baby is right now — not a calendar week, not a stage label. The rest is the rhythm of feeding them.

Step 01

We meet your baby.

A four-minute onboarding — age, readiness signs, family allergy history, what you'd like to focus on this month. We build the rest from there.

Step 02

A week is laid out.

Seven days of soft, stage-appropriate meals — including the allergen slots in the safe morning window. You can swap any meal, or accept the lot.

Step 03

You log a feed, in a tap.

One thumb. One sentence. hum. quietly tracks the 72-hour allergen window, the food groups offered, and the slow climb toward 15–20 exposures.

Step 04

The plan grows with them.

Each week the plan widens — new textures, new tastes, new allergens — pacing itself to how your baby is actually responding, not to a calendar.

A week inside hum.

Stage 2 · building flavours

Around month seven, mash gets a little lumpier, dinner has a sauce, breakfast has a fruit. Allergens move from morning-only first tastes to kept in the rotation — three exposures a week to maintain tolerance.

It takes 15–20 exposures before a new food is accepted. This is normal.

  • MonMashed kūmara, soft pear · egg slot · morning
  • TueOat porridge with banana · dairy slot · morning
  • WedLentil & carrot mash · repeat egg · maintenance
  • ThuAvocado on toast finger · new texture — soft-pinch
Safety first · the part that matters

The scariest part, held by hum.

Allergen introduction is the highest-anxiety moment in the first-foods journey. Most apps hand you a list and walk away. We turned the NZ allergen protocol — 72-hour windows, morning slots, ASCIA ordering — into a quiet timer that runs in the background of your week, with one line of warmth on every day-of-watch screen.

72h
The watch window
Every new allergen opens a three-day observation window. hum. keeps the timer hour-accurate, surfaces what to look for each day, and waits before suggesting the next.
AMonly
Morning slots
First exposures happen before noon so you're awake, your GP is open, and reactions show up while you can act. hum. plans every allergen into a morning meal.
9foods
Tracked, by name
Egg, dairy, peanut, fish, shellfish, tree nut, soy, sesame, wheat — in ASCIA NZ order, with family-history allergens prioritised earlier (LEAP). Each gets its own lane, own diary.
Gagging is normal and protective — choking is silent. hum. teaches the difference, with the St John NZ sequence always in reach from your home screen. Guidance only — not medical advice
Why we built hum.

"I built hum. on maternity leave, in nap windows, because I needed something calmer than my search history. Rhodes is going through his allergen journey right now — this app is for him."

Holly · founder & first parent user · Tauranga

"The part that made me most nervous building this was making sure a parent watching for a reaction knew exactly what to do. The allergen screens show what mild, moderate, and severe looks like — and Healthline 0800 611 116 is one tap away."

On the design of the allergen protocol

"We won't put safety behind a paywall. The allergen protocol, the 72-hour timer, the first-aid library — every tier, free, forever. That's not a feature. That's the whole point."

On the pricing philosophy

Real user quotes coming from our closed mums group beta — launching soon.

It takes 15–20 exposures before a new food is accepted.
This is normal.
From the hum. Learn library · Birch & Marlin, 1982; Wardle et al., 2003
What's inside

Six small things, done properly.

We resisted shipping a hundred features. These are the six that actually move the needle in the first six months of solids.

The weekly plan

Seven stage-matched days, refreshed every Sunday. Skip a meal, swap a meal — hum. re-balances the food groups around you, no penalty.

The allergen timer

72-hour observation windows kept silently. hum. knows when the watch is on, what to watch for, and when a maintenance dose is due.

The safety library

Choking vs gagging, the first-aid sequence, an NZ-specific St John appendix. Calm reading, written in the language of a friend who happens to be a paediatric dietitian.

The shopping list

Auto-assembled from the week's plan, grouped by aisle, deduped against the staples in your kitchen. Sharable to your partner in two taps.

The quiet diary

Not a streak. Not a leaderboard. A one-tap log that turns into a record your nurse or LMC can read — and you can read back to yourself on a hard week.

The Prep Day

One Sunday afternoon, one batch-cook plan, one week's worth of meals stacked in the fridge — allergen-introduction meals are always freshly prepared, never batch-cooked. Flourish-only, born from "how do other parents actually do this on a Tuesday?"

See it in action
hum. welcome screen
hum. daily plan screen
hum. allergen tracker

Free to start on iOS and Android.

Grounded in.
hum.'s protocol is built from the ASCIA NZ allergen guidelines, the LEAP and LEAP-On trials (NEJM 2015 — 80% reduction in peanut allergy with early introduction), and aligned with Plunket's well-child framework. We cite our work, in plain English, inside every Learn article.
ASCIA NZAllergen introduction order
LEAP & LEAP-OnDu Toit et al. NEJM 2015
Plunket NZWell-child framework
St John NZInfant first-aid sequence
Healthline 0800 611 116NZ health advice line
Read the full science behind hum. →
Pricing · NZ dollars · cancel anytime

Two tiers. One promise: the safety stuff is free.

The allergen protocol, the 72-hour timer, the safety library — every tier, free, forever. We won't put safety behind a paywall. The paid tier adds the weekly plan, the recipes, and Prep Day.

Seedling 🌱
Freeforever
A focused free tier is coming — the safety library and allergen protocol will always be free. We're defining exactly what sits in Seedling before we launch it.
  • The full allergen protocol & 72h timer
  • Safety library — choking, gagging, St John NZ
  • One-tap feed diary
Coming soon
Flourish 🌿
From $12.99/ month, NZD
The full hum. experience. During our closed beta, all users have full Flourish access — no card required.
  • The full allergen protocol & 72h timer
  • The weekly plan, auto-rebalanced
  • Unlimited recipe library across stages 1–4
  • Prep Day — weekly batch-cook session
  • Shopping list grouped by aisle (Countdown · Pak'nSave)
  • Safety library — choking, gagging, St John NZ
Request access →
Closed beta · NZ mums only for now · email to join
On the horizon
What we're researching
We hear you. These are the things we're testing with the panel, in priority order — not promises, signals.
  • Ask-a-dietitian — async NZ paediatric line
  • Family-history allergen pacing presets
  • Plunket-readable visit summaries
  • iOS & Android native apps
  • Australia rollout
Tell us what's missing

All prices in NZD. Seedling is permanently free. Flourish billing opens with the launch — cancel from inside the app, no friction.

Questions

Honest
answers.

The ones we get the most. If yours isn't here — write to us. We read every message and reply within a day.

Is hum. medical advice?
No. hum. is a guide, not a substitute for your GP or paediatrician. The protocol follows ASCIA NZ and the LEAP trial — but every baby is different. For eczema, a strong family history of allergies, or anything that feels off, we tell you to call your LMC, Plunket nurse, or GP. The app says this, often, on purpose.
What if my baby reacts to a food?
hum. has an in-app reaction log, pauses the introduction of that allergen, and walks you through what mild, moderate, and severe reactions look like — with clear guidance on when to monitor at home, when to call your GP, and when to call 111. Healthline 0800 611 116 is surfaced at every allergen step.
Can I use hum. if I'm doing baby-led weaning?
Yes. The plan and recipes have a BLW lane — soft finger-foods, safe-pinch textures, gagging-vs-choking guidance in every recipe. You can switch lanes at any time without losing your data.
Does hum. work outside New Zealand?
hum. is NZ-first, not NZ-adapted: kūmara not sweet potato, Countdown and Pak'nSave shopping lists, Plunket not AAP, Healthline not 911. The underlying ASCIA/LEAP guidance is broadly applicable across the English-speaking world. Australia and the wider ANZ region are on the roadmap; international parents are welcome, with the proviso that the references and recipes lean Aotearoa.
What about my privacy?
Your data is encrypted at rest and in transit, hosted on AWS in the Asia-Pacific region, and never sold. We don't run ads. You can export your food diary data and delete your account from Settings. Read our full privacy policy →
Do you support partners and caregivers?
Partner and caregiver sharing is on the roadmap for Flourish. When it ships, you'll be able to invite a partner, grandparent, or nanny so the diary stays in one place.
The quiet rhythm of feeding

Begin your
baby's journey.

Four minutes to set up. Built around the name you're already using under your breath. The first week is on us. The safety library is yours to keep, whatever you decide after.

Request beta access → Read how a week works
iOS — coming soon Android — coming soon Web — closed beta